Uni | Innovative Brands I’m Loving

Currently in my fashion studies we are exploring the world of innovation and what it takes to be an innovative brand. In my research so far I have come across a variety of new brands who I believe to be very innovative, as well as a changed perceptions on a few old brands who I would have never described to be innovative at all.

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So kick starting with the new, I first came across beauty brand ‘Function of Beauty’ which is a bespoke shampoo and conditioner brand based in New York. The concept behind ‘Function of Beauty’ is to give individuals the best possible hair products that cater to their own personal needs and goals by gathering data from their own online questionnaire. They are big on individuality, diversity, authenticity and creativity as well as social status, making them the ideal brand to a Gen Z audience, similarly to brands like Saturday Skin and Glossier. What makes ‘Function of Beauty’ so innovative is the customisable element to their products, in which they are able to produce a range of products for a range of consumers and each one being nothing like the other. For me this is very important, as I am a mixed race and so I struggle to find a shampoo and conditioner that works for my scalp condition, hair texture and hair condition.

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Next up is Drunk Elephant which is a skincare brand I came across not too long ago on Pinterest, and then again on Cult Beauty whilst getting my monthly shopping fix. Apart from their clean clinical Instagrammable packaging and beauty shelf worthiness, what really intrigued me about the brand was their strong ethos of excluding ‘question mark’ ingredients. After reading about this, I immediately thought of ‘ The Ordinary’ another skincare brand who pride themselves in only using the best ingredients and keeping ingredients to a minimal. However, after digging a little deeper I discovered that Drunk Elephant research well into the skin as an organ and so from this have come up with the ‘Suspicious Six’ which are 6 ingredients at the root of almost every skin issue we come across today. The suspicious 6 include silicones, essential oils, chemical screens, SLS, drying alcohols and fragrances/dyes which they avoid using these at all costs. It was then I saw Drunk Elephant as an innovative brand, because unlike many skincare brands they look at solving problematic ingredients for the skin and works around using those rather than looking at solving problematic skin. To me this is something very new and in some ways quite disruptive, and so I’m excited to get my hands on some Drunk Elephant products.

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And then there was Fenty Beauty. Now to me this brand didn’t seem very innovative, I feel like I was just so excited about it being Rihanna’s line that I didn’t take much in of the brand itself. So after doing my research which I wish I did a lot earlier, I have a new found respect for not only Fenty Beauty, but Rihanna as a business woman coming into the beauty industry. I know you all know what I’m referring to when I talk about Fenty Beauty so I’m not going to described it to you and you give you a break down, but instead I want to highlight what made it one of the most innovative beauty brands to date. So in terms of diversity Fenty Beauty offered 40 shades of foundations to a option-starved beauty consumer who had been deprived of their true match up until this point, creating an inclusive feel to her brand rather than an exclusive one. This recognition of needing more options within the beauty industry for women of colour, lead to a variety of women having an immediate emotional connection to the brand and therefore this disrupted the industry who had never seen this happen before. I think personally for me, I didn’t immediately see this as an innovation because it was something that needed to be done and so for me was an expectation of Rihanna. But now with the knowledge I have, I can see how big of a move this was for anyone in the Beauty Industry whether it be Rihanna or not.

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And lastly is Milk Makeup which is a 100% vegan cosmetic brand who promote clean beauty and raise awareness of environmental issues surrounding make up. What I found very innovative about this brand was their inclusive campaigns promoting gender fluidity, and how authentic their approach was. Gender fluidity is still something quite new and something quite sensitive to discuss in some parts of the world, and so to put this conversation at the front of your brand is very bold. COO Dianna Ruth stated “People are more complex than their gender. I think it’s refreshing to see different options in packaging, formats and formulas in beauty”.And so this is another brand I will be keeping an eye on.

I want to take this time to thank you for reading my post, and for coming with me on my educational journey.

What brands have you come across lately that you find innovative? Comment below

Love always

AHVB X

Beauty | Skincare Routine

At the beginning of the year, when thinking of all the things I wanted to achieve for 2018, one of my goals was to put together a skin routine and stick to it.

I have a combination skin type, which means my T-zone area is quite oily in comparison to the other areas of my face, which are normal to dry. My skin is also affected massively by my diet, hormones and certain ingredients within products and so I am prone to the occasional spot.

One evening last November, I was watching TV in my bed and my face began to itch. It was very red, quite hot and super inflamed. The next day I woke up and my whole face was one big rash, I had endless amounts of little acne spots and I was so unhappy. Over the following weeks my skin got worse, I lost a lot of confidence and couldn’t find anything to soothe my skin at all. In the end I decided to go to the doctors, we discovered this was the result of a hormonal change, and was given antibiotics to help with my face. Although the acne cleared up, my skin was left very damaged with a lot of dark scarring.

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(Photographs from the first two days after my face was inflamed)

I am very lucky to have the mum and sister I have, who support me and help me with everything. So they read up on different products, and I watched a lot of reviews on YouTube and skincare regimes and together we came up with a list of top products and a new diet plan. I bought and tried a few products from nip+fab, The Ordinary, Bobbi brown and Nars, and began my 2 litres a day water challenge. And after discovering what worked and what didn’t work for my skin, I was able to put together a routine for myself.

Monday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Monday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop

Tuesday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Tuesday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Wednesday evening

  • Cleanse using Garnier Micellar water.
  • Scrub using St Ives Blemish fighting facial scrub.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Wednesday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Thursday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Thursday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Friday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Friday evening

  • Cleanse using Garnier Micellar water.
  • Scrub using St Ives Blemish fighting facial scrub.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Saturday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Saturday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Sunday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Sunday evening

  • Cleanse using Garnier Micellar water.
  • Exfoliate using The Ordinary Peeling Solution.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

After sticking to this routine religiously for the last 3 months these are the results.

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I have noticed such a difference in not only the appearance of my skin, but the texture also. It has become such an important part of my day, and so skincare has become something I’ve grown to really love and appreciate. It’s amazing what a set routine, an improved diet and 2 litres of water a day can do for your skin.  Having a sister who is an incredible beautician and a mum with the most incredible skin, from taking such good care of it, has also really helped me. Especially when I’m feeling lazy or when I’m tired after a long day, they give me the motivation to stick to it.

I love reading about other people’s skincare routines and seeing their journeys, and so I thought I would share mine with you all. And if it helps anyone in any way that will be a bonus.

I hope you all have a great week, thanks again for reading.

Love always

AHVB X