Uni | Innovative Brands I’m Loving

Currently in my fashion studies we are exploring the world of innovation and what it takes to be an innovative brand. In my research so far I have come across a variety of new brands who I believe to be very innovative, as well as a changed perceptions on a few old brands who I would have never described to be innovative at all.

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So kick starting with the new, I first came across beauty brand ‘Function of Beauty’ which is a bespoke shampoo and conditioner brand based in New York. The concept behind ‘Function of Beauty’ is to give individuals the best possible hair products that cater to their own personal needs and goals by gathering data from their own online questionnaire. They are big on individuality, diversity, authenticity and creativity as well as social status, making them the ideal brand to a Gen Z audience, similarly to brands like Saturday Skin and Glossier. What makes ‘Function of Beauty’ so innovative is the customisable element to their products, in which they are able to produce a range of products for a range of consumers and each one being nothing like the other. For me this is very important, as I am a mixed race and so I struggle to find a shampoo and conditioner that works for my scalp condition, hair texture and hair condition.

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Next up is Drunk Elephant which is a skincare brand I came across not too long ago on Pinterest, and then again on Cult Beauty whilst getting my monthly shopping fix. Apart from their clean clinical Instagrammable packaging and beauty shelf worthiness, what really intrigued me about the brand was their strong ethos of excluding ‘question mark’ ingredients. After reading about this, I immediately thought of ‘ The Ordinary’ another skincare brand who pride themselves in only using the best ingredients and keeping ingredients to a minimal. However, after digging a little deeper I discovered that Drunk Elephant research well into the skin as an organ and so from this have come up with the ‘Suspicious Six’ which are 6 ingredients at the root of almost every skin issue we come across today. The suspicious 6 include silicones, essential oils, chemical screens, SLS, drying alcohols and fragrances/dyes which they avoid using these at all costs. It was then I saw Drunk Elephant as an innovative brand, because unlike many skincare brands they look at solving problematic ingredients for the skin and works around using those rather than looking at solving problematic skin. To me this is something very new and in some ways quite disruptive, and so I’m excited to get my hands on some Drunk Elephant products.

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And then there was Fenty Beauty. Now to me this brand didn’t seem very innovative, I feel like I was just so excited about it being Rihanna’s line that I didn’t take much in of the brand itself. So after doing my research which I wish I did a lot earlier, I have a new found respect for not only Fenty Beauty, but Rihanna as a business woman coming into the beauty industry. I know you all know what I’m referring to when I talk about Fenty Beauty so I’m not going to described it to you and you give you a break down, but instead I want to highlight what made it one of the most innovative beauty brands to date. So in terms of diversity Fenty Beauty offered 40 shades of foundations to a option-starved beauty consumer who had been deprived of their true match up until this point, creating an inclusive feel to her brand rather than an exclusive one. This recognition of needing more options within the beauty industry for women of colour, lead to a variety of women having an immediate emotional connection to the brand and therefore this disrupted the industry who had never seen this happen before. I think personally for me, I didn’t immediately see this as an innovation because it was something that needed to be done and so for me was an expectation of Rihanna. But now with the knowledge I have, I can see how big of a move this was for anyone in the Beauty Industry whether it be Rihanna or not.

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And lastly is Milk Makeup which is a 100% vegan cosmetic brand who promote clean beauty and raise awareness of environmental issues surrounding make up. What I found very innovative about this brand was their inclusive campaigns promoting gender fluidity, and how authentic their approach was. Gender fluidity is still something quite new and something quite sensitive to discuss in some parts of the world, and so to put this conversation at the front of your brand is very bold. COO Dianna Ruth stated “People are more complex than their gender. I think it’s refreshing to see different options in packaging, formats and formulas in beauty”.And so this is another brand I will be keeping an eye on.

I want to take this time to thank you for reading my post, and for coming with me on my educational journey.

What brands have you come across lately that you find innovative? Comment below

Love always

AHVB X

Uni |Model Casting

After last week’s lecture debate on the model castings of Victoria Secret and their latest statement of not wanting to use plus-size or transgender models, I decided to do a blog post on a brand that I believe promotes and celebrates diversity incredibly. This week’s post is on the model castings of Rihanna’s cosmetic brand and lingerie brand, Fenty Beauty and Savage X Fenty and how they have successfully created a diverse and body positive line up. 

Rihanna released the first Fenty beauty advert on the 1st September last year which showcased the most diverse models in terms of race and ethnicity. She was praised for taking the concept of diversity and actually producing an outcome that defined the word, and for me personally I was so happy and excited to see so many models of different shades in a beauty campaign, where you predominantly see white models used. And as a mixed race female, this was such a big moment within the beauty industry for me. So many brands take the word diversity to create a positive brand image that isn’t actually there, and I think this was the first time I actually saw the word used appropriately. 

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And the celebration of women in all shapes and sizes, races and ethnicities, religions and cultural backgrounds continued in her Savage X Fenty A/W New York Fashion Week show this year. The casting of models included sisters Bella and Gigi Hadid alongside Duckie Thot and Leomie Anderson as well as two pregnant models, one being Slick Woods. Each model looked beautiful, confident and sexy in their own right as everyone woman should feel. I absolutely loved the Garden of Eden setting, I felt like it really brought to life that concept of a natural woman and each woman being different. As well as ideas of a wise woman that is both wild and free. 

At the moment Fenty beauty is one of my favourite beauty brands out there. Not only are the products incredible and of amazing quality, but the brand image I support and the messages put out by the brand are ones I agree with.

Love always

AHVB X

Netflix & Chill (And Uni) | Jeremy Scott – The People’s Designer

So as of lately I have been ditching my reality TV shows and Netflix movies for documentaries and books to really better my knowledge and understanding, as well as build on my writing quality for my fashion course. This week I watched a documentary on the life of fashion designer Jeremy Scott, and I thought I would share my thoughts on it with you all.

From seeing Moschino pieces on the catwalk, I have always had this idea of Jeremy Scott being a modern rebellious creative genius, and I think this documentary showcased that so beautifully. He really is the people’s designer, and I love how he allowed us to see him for the true humble and humorous person he is.

The documentary exposes so many different areas of Jeremy’s life and really tells the story of what built the designer we know and love today. From high school to farm life and family to friendships, we see it all and this isn’t something you wouldn’t normally see in a documentary of such a world famous fashion designer. As a fashion undergraduate I felt there were a few parts of the documentary that I was able to relate to, and so many parts that really inspired me and filled me with excitement for what my future in the industry could be like.

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Model scouting and casting has been an element of the fashion industry that has always fascinated me from a young age. During my teenage years, being a size 4-6 with very long legs meant I was often approached by model scouts in and around London for modelling agencies. The life of a model, especially when it came to castings, was so intriguing and for me at such a young age was a massive eye opener. What was it that made someone a model? What features were important? What did they look out for? And so this was a part of the Jeremy Scott documentary I thoroughly enjoyed, as you got to see this from a designers perspective.

What makes him such an inspiration is how careless and free he is not only as a person but within his work. It was amazing to see a designer in such a serious industry have fun and be silly, and just enjoy every moment. For the first time ever I actually looked at a fashion designer and thought what a fun job you have,and so if I could swap lives with a fashion designer for one day, it would be Jeremy Scott.

I think often we forget that fashion is artistic and creative and we are meant to have fun with it and enjoy it, and this is something Jeremy continuously reminds us of. Regardless of his critics he remains true to himself and has fun with what ever project he is working on, which was evident throughout this documentary.

I cannot wait to see what the future holds for Jeremy Scott, and I feel massively inspired by  what I learnt in what I watched.

I would recommend this documentary to not only people who love fashion, but people who loved to be inspired and who love pushing their own creative boundaries. It is all about having a vision and seeing how you can go about making it your reality.