For my reading week this week I spent most of my days with my head buried in ‘The Tipping Point’ by Malcolm Gladwell. This best-seller was a fascinating read for me, and this really surprised me as it wasn’t the typical book I would go for but I still thoroughly enjoyed it. There was a lot of insight throughout the book relating to marketing which was very eye opening, and is great for my course.
To sum it up Malcolm Gladwell explores the idea that little changes can have big effects, and how when a small number of people start doing something new or different, that behaviour can ripple and in turn can create a tipping point. Within the book we are introduced to the three key principles within the concept of epidemics.
Principle one is ‘The Law is the Few’ which looks at three personality types – Connectors, Mavens and Salesmen. Principle two is ‘The Sickness Factor’ which explores why some people catch an idea and spread it, whilst other ideas aren’t caught at all. Then lastly the third principle is ‘The Power of Context’ which analyses the sensitivity of some epidemics to certain circumstances and conditions like time, space and place.
For me the book is a study of human behaviour within a range of scenarios and that I found to be very interesting. I feel that by the end of the book I was given a whole new view on the world we live in, and was able to clearly see how these principles work and make sense within my generation. This was especially evident when looking at the three personality types, in particular the maven’s , who of our time are the bloggers, Youtubers and Instagram influencers. It was crazy to sit and think of the role I play within the concept and the effect I have as a person in the development of new ideas, products and trends. After a while I did find the book to be quite repetitive, and would have been an easier read if the book with narrowed down to the main points. I will definitely be keeping this book to return to for insights throughout my studies, and would highly recommend as a great read.
So I have made it to Christmas break and I’m finally back home from uni. I can’t believe I am almost half way through my first year of university already, and so I wanted to use this time to really reflect on what I have learnt, what I am enjoying and areas I need to improve on.
Going to university has been something I have wanted for myself for a very long time, but it wasn’t until the beginning of this year that I knew exactly what I wanted to study. So when I got the highest grade in my Diploma for visual arts and got accepted into my first choice university, I knew I was on the right path. And I couldn’t have been anymore excited.
However moving 100 miles away from home does come with it challenges, especially for myself who loves family time and very rarely steps foot out of my comfort zone. I have had to learn to enjoy my own company, how to communicate with myself, how to stay self motivated and how to feed my soul, as well as juggling cooking, cleaning, socialising and uni work itself (just being a general adult).
In terms of my course I have thoroughly enjoyed every moment so far, and all the skills I have developed. From struggling with working in groups and not being able to speak confidently in front of a seminar group, which I really struggled with in the beginning, I have really grown and improved. My lectures not only inform me but they also inspire me and motivate me, which has made a huge difference to my learning. My course has taught me to be more aware of what’s going on in the world around me, especially in terms of the fashion industry. As well as the importance of putting in extra hours of reading to develop my knowledge, which has in turn really developed my style of writing and has allowed me to develop a voice which I confidently use to give my opinion.
Looking forward in 2019 I would love to increase the amount of extra time I put in to read, as well as broadening my range of reading material. As well as being a lot wiser on how I use my spare time in order to accomplish more, I know I could get a lot more done in 24 hours than I currently do. I would also like to develop my skills further on Adobe software programmes and build my confidence, as I know this would be a great to have when going into the industry after I graduate. Overall I’m excited to learn more and continue to grow and improve, and make the most of my first year at uni.