Uni | Innovative Brands I’m Loving

Currently in my fashion studies we are exploring the world of innovation and what it takes to be an innovative brand. In my research so far I have come across a variety of new brands who I believe to be very innovative, as well as a changed perceptions on a few old brands who I would have never described to be innovative at all.


So kick starting with the new, I first came across beauty brand ‘Function of Beauty’ which is a bespoke shampoo and conditioner brand based in New York. The concept behind ‘Function of Beauty’ is to give individuals the best possible hair products that cater to their own personal needs and goals by gathering data from their own online questionnaire. They are big on individuality, diversity, authenticity and creativity as well as social status, making them the ideal brand to a Gen Z audience, similarly to brands like Saturday Skin and Glossier. What makes ‘Function of Beauty’ so innovative is the customisable element to their products, in which they are able to produce a range of products for a range of consumers and each one being nothing like the other. For me this is very important, as I am a mixed race and so I struggle to find a shampoo and conditioner that works for my scalp condition, hair texture and hair condition.


Next up is Drunk Elephant which is a skincare brand I came across not too long ago on Pinterest, and then again on Cult Beauty whilst getting my monthly shopping fix. Apart from their clean clinical Instagrammable packaging and beauty shelf worthiness, what really intrigued me about the brand was their strong ethos of excluding ‘question mark’ ingredients. After reading about this, I immediately thought of ‘ The Ordinary’ another skincare brand who pride themselves in only using the best ingredients and keeping ingredients to a minimal. However, after digging a little deeper I discovered that Drunk Elephant research well into the skin as an organ and so from this have come up with the ‘Suspicious Six’ which are 6 ingredients at the root of almost every skin issue we come across today. The suspicious 6 include silicones, essential oils, chemical screens, SLS, drying alcohols and fragrances/dyes which they avoid using these at all costs. It was then I saw Drunk Elephant as an innovative brand, because unlike many skincare brands they look at solving problematic ingredients for the skin and works around using those rather than looking at solving problematic skin. To me this is something very new and in some ways quite disruptive, and so I’m excited to get my hands on some Drunk Elephant products.


And then there was Fenty Beauty. Now to me this brand didn’t seem very innovative, I feel like I was just so excited about it being Rihanna’s line that I didn’t take much in of the brand itself. So after doing my research which I wish I did a lot earlier, I have a new found respect for not only Fenty Beauty, but Rihanna as a business woman coming into the beauty industry. I know you all know what I’m referring to when I talk about Fenty Beauty so I’m not going to described it to you and you give you a break down, but instead I want to highlight what made it one of the most innovative beauty brands to date. So in terms of diversity Fenty Beauty offered 40 shades of foundations to a option-starved beauty consumer who had been deprived of their true match up until this point, creating an inclusive feel to her brand rather than an exclusive one. This recognition of needing more options within the beauty industry for women of colour, lead to a variety of women having an immediate emotional connection to the brand and therefore this disrupted the industry who had never seen this happen before. I think personally for me, I didn’t immediately see this as an innovation because it was something that needed to be done and so for me was an expectation of Rihanna. But now with the knowledge I have, I can see how big of a move this was for anyone in the Beauty Industry whether it be Rihanna or not.


And lastly is Milk Makeup which is a 100% vegan cosmetic brand who promote clean beauty and raise awareness of environmental issues surrounding make up. What I found very innovative about this brand was their inclusive campaigns promoting gender fluidity, and how authentic their approach was. Gender fluidity is still something quite new and something quite sensitive to discuss in some parts of the world, and so to put this conversation at the front of your brand is very bold. COO Dianna Ruth stated “People are more complex than their gender. I think it’s refreshing to see different options in packaging, formats and formulas in beauty”.And so this is another brand I will be keeping an eye on.

I want to take this time to thank you for reading my post, and for coming with me on my educational journey.

What brands have you come across lately that you find innovative? Comment below

Love always


Beauty | I Won A Giveaway

Two weeks ago I entered a giveaway that @naomigenes was doing on Instagram, and lucky for me I won it. I was over the moon to win my first ever giveaway, and the bits I won were so lovely. The giveaway included a Coco berry coffee scrub by Bean Body, a Happiness Planner from The Paper Parlour and The Superhero shadow palette from IT Cosmetics, and all in all would total up to £70.

At first when I saw the planner in the photo for the giveaway I assumed it was just a general notepad with empty pages on the inside, but when I received it and actually looked inside, this became my favourite part of the giveaway. The happiness planner is an undated 100-day calendar, it is 100 days of positivity, mindfulness, gratitude, and self-development. The planner includes daily reflections, weekly reflections, inspirations quotes, positivity exercises and positive affirmations. I can’t wait to start using it, it’s one of the best ideas and I would recommend everyone to have one. The Paper Parlour do a large range planners, there’s two more I want to get myself.


The Coco Berry Coffee scrub is what I was most excited about, I’ve wanted to try it for absolutely ages but I have never got round to ordering it. The scrub is amazing for stretch marks, cellulite and in general just dry and rough skin. The caffeine in the scrub stimulates your blood flow and helps reduce the appearance of cellulite, eczema, stretch marks, age spots, and psoriasis. The Demerara Sugar and Himalayan Salt exfoliate your skin, removing dead skin, acne, whiteheads, blackheads, breakouts & other skin blemishes, whilst the Coconut oil hydrates & moisturise your skin. And lastly the Cocoa & Vitamin E are high in antioxidants which nourish & protect the skin, promoting cell repair & rejuvenation. I am still yet to try it, I’ve been so busy lately and want to save it for one of my pampering evenings so I can really enjoy it and use it properly.


Lastly the Superhero palette by IT cosmetics is amazing. I’ve never tried anything for IT cosmetics and was very excited to try out a new make up brand. The shadows are very creamy and are smooth on the skin. The palette contains 3 eye foundations, 3 nudes, 3 neutral shades and 3 liners. I will be doing a blog post on the make up looks I create using it.

I will be doing a giveaway of my own very soon, so keep a look out on my Instagram. But for now I hope you’re all having a great start to the week and are enjoying the beautiful weather.

Love always