Uni | Innovative Brands I’m Loving

Currently in my fashion studies we are exploring the world of innovation and what it takes to be an innovative brand. In my research so far I have come across a variety of new brands who I believe to be very innovative, as well as a changed perceptions on a few old brands who I would have never described to be innovative at all.

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So kick starting with the new, I first came across beauty brand ‘Function of Beauty’ which is a bespoke shampoo and conditioner brand based in New York. The concept behind ‘Function of Beauty’ is to give individuals the best possible hair products that cater to their own personal needs and goals by gathering data from their own online questionnaire. They are big on individuality, diversity, authenticity and creativity as well as social status, making them the ideal brand to a Gen Z audience, similarly to brands like Saturday Skin and Glossier. What makes ‘Function of Beauty’ so innovative is the customisable element to their products, in which they are able to produce a range of products for a range of consumers and each one being nothing like the other. For me this is very important, as I am a mixed race and so I struggle to find a shampoo and conditioner that works for my scalp condition, hair texture and hair condition.

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Next up is Drunk Elephant which is a skincare brand I came across not too long ago on Pinterest, and then again on Cult Beauty whilst getting my monthly shopping fix. Apart from their clean clinical Instagrammable packaging and beauty shelf worthiness, what really intrigued me about the brand was their strong ethos of excluding ‘question mark’ ingredients. After reading about this, I immediately thought of ‘ The Ordinary’ another skincare brand who pride themselves in only using the best ingredients and keeping ingredients to a minimal. However, after digging a little deeper I discovered that Drunk Elephant research well into the skin as an organ and so from this have come up with the ‘Suspicious Six’ which are 6 ingredients at the root of almost every skin issue we come across today. The suspicious 6 include silicones, essential oils, chemical screens, SLS, drying alcohols and fragrances/dyes which they avoid using these at all costs. It was then I saw Drunk Elephant as an innovative brand, because unlike many skincare brands they look at solving problematic ingredients for the skin and works around using those rather than looking at solving problematic skin. To me this is something very new and in some ways quite disruptive, and so I’m excited to get my hands on some Drunk Elephant products.

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And then there was Fenty Beauty. Now to me this brand didn’t seem very innovative, I feel like I was just so excited about it being Rihanna’s line that I didn’t take much in of the brand itself. So after doing my research which I wish I did a lot earlier, I have a new found respect for not only Fenty Beauty, but Rihanna as a business woman coming into the beauty industry. I know you all know what I’m referring to when I talk about Fenty Beauty so I’m not going to described it to you and you give you a break down, but instead I want to highlight what made it one of the most innovative beauty brands to date. So in terms of diversity Fenty Beauty offered 40 shades of foundations to a option-starved beauty consumer who had been deprived of their true match up until this point, creating an inclusive feel to her brand rather than an exclusive one. This recognition of needing more options within the beauty industry for women of colour, lead to a variety of women having an immediate emotional connection to the brand and therefore this disrupted the industry who had never seen this happen before. I think personally for me, I didn’t immediately see this as an innovation because it was something that needed to be done and so for me was an expectation of Rihanna. But now with the knowledge I have, I can see how big of a move this was for anyone in the Beauty Industry whether it be Rihanna or not.

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And lastly is Milk Makeup which is a 100% vegan cosmetic brand who promote clean beauty and raise awareness of environmental issues surrounding make up. What I found very innovative about this brand was their inclusive campaigns promoting gender fluidity, and how authentic their approach was. Gender fluidity is still something quite new and something quite sensitive to discuss in some parts of the world, and so to put this conversation at the front of your brand is very bold. COO Dianna Ruth stated “People are more complex than their gender. I think it’s refreshing to see different options in packaging, formats and formulas in beauty”.And so this is another brand I will be keeping an eye on.

I want to take this time to thank you for reading my post, and for coming with me on my educational journey.

What brands have you come across lately that you find innovative? Comment below

Love always

AHVB X

Uni |Model Casting

After last week’s lecture debate on the model castings of Victoria Secret and their latest statement of not wanting to use plus-size or transgender models, I decided to do a blog post on a brand that I believe promotes and celebrates diversity incredibly. This week’s post is on the model castings of Rihanna’s cosmetic brand and lingerie brand, Fenty Beauty and Savage X Fenty and how they have successfully created a diverse and body positive line up. 

Rihanna released the first Fenty beauty advert on the 1st September last year which showcased the most diverse models in terms of race and ethnicity. She was praised for taking the concept of diversity and actually producing an outcome that defined the word, and for me personally I was so happy and excited to see so many models of different shades in a beauty campaign, where you predominantly see white models used. And as a mixed race female, this was such a big moment within the beauty industry for me. So many brands take the word diversity to create a positive brand image that isn’t actually there, and I think this was the first time I actually saw the word used appropriately. 

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And the celebration of women in all shapes and sizes, races and ethnicities, religions and cultural backgrounds continued in her Savage X Fenty A/W New York Fashion Week show this year. The casting of models included sisters Bella and Gigi Hadid alongside Duckie Thot and Leomie Anderson as well as two pregnant models, one being Slick Woods. Each model looked beautiful, confident and sexy in their own right as everyone woman should feel. I absolutely loved the Garden of Eden setting, I felt like it really brought to life that concept of a natural woman and each woman being different. As well as ideas of a wise woman that is both wild and free. 

At the moment Fenty beauty is one of my favourite beauty brands out there. Not only are the products incredible and of amazing quality, but the brand image I support and the messages put out by the brand are ones I agree with.

Love always

AHVB X

Beauty | July Favourites

I know I’ve said it before but honestly where is the year going? How are we in August? Anyways, I decided to do this blog post on my July favourites because there’s a lot of new products I have tried recently, and a few products I have repurchased that I used to use and am loving all over again.

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Lately my mum has a better and more updated make up collection than me, and so when I was playing around with make up looks one weekend I borrowed a few products from her. I used the Fenty Beauty skin sticks for my contour and my highlight, and I fell inlove. I love products that are creamy and that easily blend, and these are just that. My make up was absolutely flawless, and was just so radiant and natural looking.

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Now everyone knows I love my Nars products, especially my all day luminous weightless foundation, and so when I heard about their new foundation I had to try it. And I can tell you now the Nars natural radiant longwear foundation does not disappoint. I’m still in the shade Syracuse, I’m so glad they stuck to the same shades in all their foundations, and I just am obsessed with it. You all need to try it.

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Can we talk about Tatti Lashes please? They are now my all time favourite strip lashes. I tried 3 different styles – TL3, TL Mitchell and TL4 and I love them all. Their glue is also one of the best glues I have used for strip lashes, they helped the lashes stick so easily and quickly and I have never had to reapply any glue when wearing them. Just to add the packaging is so beautiful, and I just love how much thought and effort has gone into these lashes.

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I went through a phase of trying out concealers this year, I had only ever used nars and so I wanted to try a few others. I bought the tarte shape tape concealer, MAC pro longwear and  prep+prime concealers, and the L.A pro girl concealers. And so for the last couple of months I have been using those, and playing around with them. It wasn’t until I borrowed my sisters nars concealer, when I was getting ready in her room, that I realised that no other concealer will beat it and so I repurchased it. I use the creamy concealer in the shade custard and I just think it’s the perfect shade for my complexion. The concealer itself is so easy to blend and it just leaves me with such a flawless under eye.

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And lastly I’ve gone back to using my Nars luminous moisture cream at night. With all this beautiful sun, I feel like my skin can occasionally dry out and so I just apply this at night to add a little moisture back into my skin and add to my glow.

What were your July favourites?

Love always

AHVB X