Uni | PLT Recycled – Trend

April 22nd also known as Earth Day, saw the release of PrettyLittleThing’s first recycled collection, I was really interested to find out more about this collection and what the brand meant by recycled. As I spoke about in a previous blog post, sustainability seems to be a growing trend and so I feel like it’s really important to do your research and to ask questions to find out how genuine and transparent these brands are being.

From my research I discovered that the purpose behind the collection is to rework unwanted pieces and worn out materials, in order to give them a second chance by turning them into new pieces that are staple wardrobe pieces that could get worn over and over again. The brand has also collaborated with reGAIN, a recycling app, so that customers trade in unwanted clothing for discounts off PLT purchases. This collaboration is to help prevent pile up of clothing in landfills throughout the UK and to encourage a positive impact on our planet.

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The collection itself features over 150 wardrobe essentials ranging from joggers to cycling shorts and crop tops to jumpers, and varies in colours including blush, violet, nude, tan and black. I would describe the collection as quite classic/basic, which isn’t in a negative way as it means the pieces are easy to style and can easily be worn over but in different ways. I also like the colour options, as in previous recycled collections you tend to only see shades of green, brown and nude which have become very predictable and in some cases boring. It’s definitely a new fun approach, and will definitely give consumers the opportunity the get creative with their styling.

I think it’s safe to say this a genuine attempt to make a difference and isn’t just another brand jumping on the bandwagon, despite the collaboration with reGAIN being done before by other fast fashion brands such as Misguided and Boohoo. CEO Umar Kamani stated “This is another step in the right direction towards sustainable fashion. We know this isn’t the answer to everything, and our aim is to continue to learn new ways and adapt new methods in which the business as a whole can become more sustainable and responsible in terms of protecting the planet for the future”.

What are your thoughts on the collaboration? What are some of your favourite pieces? Comment below

Love always

AHVB X

Uni | Contrast

Contrast is a visual approach and is vital in terms of engaging with a consumer successfully. You can find examples of contrast almost everywhere from magazines to stores and product packaging to look-books, however this wasn’t something I was particularly aware of before starting my course at university,  and is now something I notice constantly. Visual contrast is predominantly used for the effect of keeping a consumer interested and engaged, and works by refreshening the brain with the art of seducing the eye. This can be in terms of proportion and scale, colour palettes or layout.

I decided to explore visual contrast myself and experiment with colour palettes, layout and text. I began by searching Pinterest for an image I wanted to use, I then went on to create a colour palette for it using the Adobe Colour Wheel and then finally began playing with what I had. Below you can see the colour palette I created along with my examples of visual contrast.

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I feel like the two examples above were my most successful outcomes in terms of visual contrast. They both focus a lot on contrast in terms of colour palettes and scale with colour vs monochrome and zoomed in vs zoomed out. It was a challenge to be creative with only one image to use, however it was still fun experimenting. Leading on from this I then went on to look at examples of visual contrast in my collection of vogue magazines, as well as online. Below are examples of what I find to be successful and effective visual contrast, that kept me interested and intrigued.

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This for me was a very interesting approach to visual contrast in having non-human vs human as well as a long shot vs close up. This is an advert  for Helmut Lang on the New York’s subway, and I think this would definitely catch the eye of those who are on the go.

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What caught me eye about this example was the contrast of the bright pink text over the monochrome image and text. The shade of pink goes perfectly with the monochrome and isn’t too harsh on the eye, and it also doesn’t take away from the image nor the text. Another great example of effective visual contrast.

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And lastly I couldn’t show examples of visual contrast without putting in an example of Celine’s. Some of their best campaigns are great examples and this is one of my favourites. Here you have a long shot vs a close up, face on vs side profile, bright colours vs neutral, no text vs text and lastly the softness of the dress and the cleanliness of the background vs the messiness of the hair and texture of the skin.

Visual contrast has been one of my favourite elements to my course, and I love finding new and effective outcomes using it.

This week try and look for examples of visual contrast guys, and let me know what your favourites are.

Love always

AHVB X

 

Fashion | #WednesdayWeeklyWishlist – Autumn Vibes

All the autumn collections are starting to be released and I’m loving every moment of it. This week’s wishlist is a bit of everything and in a way is my own wardrobe vision board for autumn 2018.

 

 

Ladies what’s on your autumn wishlist? Comment below and let me know (That rhyming wasn’t intentional, but after reading it out loud I loved it and turned into a little rap haha). And I will see you all next week with another wishlist.

Love Always

AHVB X

Uni | TED Talks

After watching body activist and model Ashley Graham’s TED Talk, I decided to look into the label ‘plus size’ and where sizing first began. 

The term plus size is defined as a larger size than normal, which I found to be quite shocking. How can the female body have a normal category when no one body is the same as another? What is a normal size? This made me want to delve into sizing more and the origins of clothe sizes.

From the research I gathered, I came to understand that before mass production clothing and fast fashion there was a concept of ‘made-to-measure’ in which garments were made to  fit each individual customer. And then when Ready-to-wear fashion first began in the 1800’s it was only military uniforms for men. Due to the suit designs being so simple and basic, creating a size range was a lot easier and was mainly focused around chest measurements. This worked well for men’s clothing, however after World War I money was tighter and women wanted affordable, on trend fashion but manufacturers just couldn’t get the measurements right. There simply wasn’t a standard ratio between the bust, waist, and hips of a woman.

I then went on to find this timeline from Seamwork Magazine, which outlined the development of sizing.

  • 1922 – retailer Lane Bryant coined the term ‘plus’ in advertisement for ‘ Misses Plus sizes’ referring to clothing and not women.
  • 1939 – the US Department of Agriculture launched a study titled Women’s Measurements for Garment and Pattern Construction.
  • 1950 – ‘Plus size’ became a noun to describe women.
  • 1958 – the new voluntary sizing standards were accepted and were published as “Commercial Standard”.
  • 1970 – the commercial standards were updated to “more accurately reflect the current population of women,” and the new standards became voluntary for manufacturers.
  • 1983 – the voluntary standards were withdrawn. In most cases, the Misses’ and Women’s labels were eliminated as well, leaving us with just size numbers.

After watching the TED Talk and doing my own research, I feel like so many people have got so caught up in the numbers on their clothes tags and labels that they have forgot we are all so much more than that. We are all so unique and individual in our own ways and we should be more focused on that instead. It is so important to remember that sizing is only intended as a fitting guide and not as an indicator of ideal proportions.

Personally I am not bothered by sizing, it’s not something that I have been brought up to be concerned with. I have never been one size, my body has been constantly changing and developing since 15 years old and so from a young age I learnt to love my body for what it was. I hope that in terms of the future as women we all learn to love ourselves for who we are, rather than what we are not and can say confidently ” I am not a size 6 or 8, or even plus size, I am simply my size”.

Comment below and let me know your thoughts.

Love Always

AHVB X

 

 

 

 

 

 

 

 

Netflix & Chill (And Uni) | Jeremy Scott – The People’s Designer

So as of lately I have been ditching my reality TV shows and Netflix movies for documentaries and books to really better my knowledge and understanding, as well as build on my writing quality for my fashion course. This week I watched a documentary on the life of fashion designer Jeremy Scott, and I thought I would share my thoughts on it with you all.

From seeing Moschino pieces on the catwalk, I have always had this idea of Jeremy Scott being a modern rebellious creative genius, and I think this documentary showcased that so beautifully. He really is the people’s designer, and I love how he allowed us to see him for the true humble and humorous person he is.

The documentary exposes so many different areas of Jeremy’s life and really tells the story of what built the designer we know and love today. From high school to farm life and family to friendships, we see it all and this isn’t something you wouldn’t normally see in a documentary of such a world famous fashion designer. As a fashion undergraduate I felt there were a few parts of the documentary that I was able to relate to, and so many parts that really inspired me and filled me with excitement for what my future in the industry could be like.

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Model scouting and casting has been an element of the fashion industry that has always fascinated me from a young age. During my teenage years, being a size 4-6 with very long legs meant I was often approached by model scouts in and around London for modelling agencies. The life of a model, especially when it came to castings, was so intriguing and for me at such a young age was a massive eye opener. What was it that made someone a model? What features were important? What did they look out for? And so this was a part of the Jeremy Scott documentary I thoroughly enjoyed, as you got to see this from a designers perspective.

What makes him such an inspiration is how careless and free he is not only as a person but within his work. It was amazing to see a designer in such a serious industry have fun and be silly, and just enjoy every moment. For the first time ever I actually looked at a fashion designer and thought what a fun job you have,and so if I could swap lives with a fashion designer for one day, it would be Jeremy Scott.

I think often we forget that fashion is artistic and creative and we are meant to have fun with it and enjoy it, and this is something Jeremy continuously reminds us of. Regardless of his critics he remains true to himself and has fun with what ever project he is working on, which was evident throughout this documentary.

I cannot wait to see what the future holds for Jeremy Scott, and I feel massively inspired by  what I learnt in what I watched.

I would recommend this documentary to not only people who love fashion, but people who loved to be inspired and who love pushing their own creative boundaries. It is all about having a vision and seeing how you can go about making it your reality.

Fashion | #WednesdayWeeklyWishlist – Gym Essentials

I have finally settled nicely after my big move, and I am back in the gym. Now that I am more organised and in a routine, I have a little more time on my hands, and so with this time I want to focus on bettering myself as a person – physically and mentally. And so this week’s wishlist is all gym related.

 

Shopping for gym clothes gets me so excited, and I’m hoping my new outfits will keep me motivated for a while. Who else becomes more motivated to work out when they have new gym clothes? I cant be the only one.

I’m going to keep you all updated with my gym journey on my Instagram, so keep a look out!

Love Always

AHVB X

Uni | Starting A New Chapter

I cannot believe I have just completed my first week at uni. It’s been both overwhelming and nerve racking, but I have really enjoyed every moment of it.

I am now officially an undergraduate at NTU studying Fashion communication and promotion. Nottingham Trent describe fashion communication and promotion as ‘visual communication of brand, product and service in the global fashion industry; how the message and image of the fashion brand or product is best communicated to the consumer’. And so I have decided to bring you all on the journey with me, from first year to graduation, with some really exciting posts. This will be anything from work I do in my seminars, to books I read, documentaries I watch or just inspiring ideas and concepts from my lectures that I want to explore in more depth.

I originally started my blog to share with you guys all the things I’m passionate about, and so it wouldn’t be right to leave FCP out of it.

From the lectures and seminars I’ve had so far I have been really inspired by my tutors, and I cannot wait to get started on the hard work that lies ahead. I’m really excited to broaden my knowledge and understanding of fashion, as well as build on my skills as a communicator within the industry and start networking. And of course make the most of student life and make some incredible memories.

From next week I will be writing two extra posts a week related to all things around my life at university, so you all have that to look forward to.

I hope you all have a great week

Love Always

AHVB X