Uni | It’s Just The Beginning For Glossier – Space

Glossier is a brand that I first heard about late last year after starting my fashion course, what really fascinated me about the digital beauty brand was it’s retail revelation, and so since then I have always kept up with everything surrounding them.

‘Experience is at the forefront of Glossier’s operations and this strongly appeals to the modern day shopper’ says Bouncepad, and whilst in New York in January I got to see this for myself.  It’s crazy to think that a retail store was on our bucket list whilst in New York, but its true, somewhere in-between The Statue of Liberty and The Empire State Building was Glossier.

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CEO Emily Weiss revealed “We’re not focused on selling you stuff, we don’t have people working on commission. when you’re in such a transactional time – a time of Amazon having engineers working on cross-selling and up-selling and better and better algorithms to get you to buy stuff – its really important to create spaces and experiences that help you feel things’ and this is something Glossier do really well. Personally I really enjoyed the experience, it felt like a cool hang out place somewhere you could go and just spend the whole day with friends. We was in there for a few hours ourselves, taking photos for the gram, trying out products in the wet bar and talking to the lovely ladies who worked there. The staff, who are called ‘offline editors’ are the most approachable and friendly people I’ve ever met, and really made you feel like you were discussing beauty products with your bestie. And it is all these elements that are becoming the three c’s of the digital era: community, conversation and content.

But I didn’t come on here to discuss the New York store, because let’s be honest that’s old Glossier news, I want to discuss their brand new pop-up in Miami and their plans to expand.

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I first saw of the new pop-up on Glossier’s official Instagram page, and what really caught my attention was the collaboration between the brand and multidisciplinary artist and mental health advocate Jacquie Comrie. I was intrigued to know more about the collaboration and how mental health would be incorporated. From my research I have discovered that the store is based around the concept of a mental reset, whilst staying true to the heart and soul of Miami with a ray of pastel colours, tropical arrangements and lots of greenery. The store also has made sure to fit in plenty of mirrors that are emblazoned with Glossier’s logo and self-confidence affirmations such as “You look good” to encourage positive thinking and positive body image.

Glossier are also supporting the community by releasing limited edition Glossier Miami keychains, in which $5 worth of proceeds from each one will be donated to Lambda Legal, who are a legal defence organisations for the LGBTQ community and those with HIV.

I love what Glossier are doing as a brand to be innovative and disruptive, and I think it is really shaking up the beauty industry. They are really bringing back that fun and creative element to the industry that we were slowly starting to lose. I think this really is the beginning for Glossier and I’m excited to see what the future holds.

What innovative beauty brands are you loving atm?

Love always

AHVB X

 

Uni | Innovative Brands I’m Loving

Currently in my fashion studies we are exploring the world of innovation and what it takes to be an innovative brand. In my research so far I have come across a variety of new brands who I believe to be very innovative, as well as a changed perceptions on a few old brands who I would have never described to be innovative at all.

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So kick starting with the new, I first came across beauty brand ‘Function of Beauty’ which is a bespoke shampoo and conditioner brand based in New York. The concept behind ‘Function of Beauty’ is to give individuals the best possible hair products that cater to their own personal needs and goals by gathering data from their own online questionnaire. They are big on individuality, diversity, authenticity and creativity as well as social status, making them the ideal brand to a Gen Z audience, similarly to brands like Saturday Skin and Glossier. What makes ‘Function of Beauty’ so innovative is the customisable element to their products, in which they are able to produce a range of products for a range of consumers and each one being nothing like the other. For me this is very important, as I am a mixed race and so I struggle to find a shampoo and conditioner that works for my scalp condition, hair texture and hair condition.

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Next up is Drunk Elephant which is a skincare brand I came across not too long ago on Pinterest, and then again on Cult Beauty whilst getting my monthly shopping fix. Apart from their clean clinical Instagrammable packaging and beauty shelf worthiness, what really intrigued me about the brand was their strong ethos of excluding ‘question mark’ ingredients. After reading about this, I immediately thought of ‘ The Ordinary’ another skincare brand who pride themselves in only using the best ingredients and keeping ingredients to a minimal. However, after digging a little deeper I discovered that Drunk Elephant research well into the skin as an organ and so from this have come up with the ‘Suspicious Six’ which are 6 ingredients at the root of almost every skin issue we come across today. The suspicious 6 include silicones, essential oils, chemical screens, SLS, drying alcohols and fragrances/dyes which they avoid using these at all costs. It was then I saw Drunk Elephant as an innovative brand, because unlike many skincare brands they look at solving problematic ingredients for the skin and works around using those rather than looking at solving problematic skin. To me this is something very new and in some ways quite disruptive, and so I’m excited to get my hands on some Drunk Elephant products.

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And then there was Fenty Beauty. Now to me this brand didn’t seem very innovative, I feel like I was just so excited about it being Rihanna’s line that I didn’t take much in of the brand itself. So after doing my research which I wish I did a lot earlier, I have a new found respect for not only Fenty Beauty, but Rihanna as a business woman coming into the beauty industry. I know you all know what I’m referring to when I talk about Fenty Beauty so I’m not going to described it to you and you give you a break down, but instead I want to highlight what made it one of the most innovative beauty brands to date. So in terms of diversity Fenty Beauty offered 40 shades of foundations to a option-starved beauty consumer who had been deprived of their true match up until this point, creating an inclusive feel to her brand rather than an exclusive one. This recognition of needing more options within the beauty industry for women of colour, lead to a variety of women having an immediate emotional connection to the brand and therefore this disrupted the industry who had never seen this happen before. I think personally for me, I didn’t immediately see this as an innovation because it was something that needed to be done and so for me was an expectation of Rihanna. But now with the knowledge I have, I can see how big of a move this was for anyone in the Beauty Industry whether it be Rihanna or not.

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And lastly is Milk Makeup which is a 100% vegan cosmetic brand who promote clean beauty and raise awareness of environmental issues surrounding make up. What I found very innovative about this brand was their inclusive campaigns promoting gender fluidity, and how authentic their approach was. Gender fluidity is still something quite new and something quite sensitive to discuss in some parts of the world, and so to put this conversation at the front of your brand is very bold. COO Dianna Ruth stated “People are more complex than their gender. I think it’s refreshing to see different options in packaging, formats and formulas in beauty”.And so this is another brand I will be keeping an eye on.

I want to take this time to thank you for reading my post, and for coming with me on my educational journey.

What brands have you come across lately that you find innovative? Comment below

Love always

AHVB X

Uni | Contrast

Contrast is a visual approach and is vital in terms of engaging with a consumer successfully. You can find examples of contrast almost everywhere from magazines to stores and product packaging to look-books, however this wasn’t something I was particularly aware of before starting my course at university,  and is now something I notice constantly. Visual contrast is predominantly used for the effect of keeping a consumer interested and engaged, and works by refreshening the brain with the art of seducing the eye. This can be in terms of proportion and scale, colour palettes or layout.

I decided to explore visual contrast myself and experiment with colour palettes, layout and text. I began by searching Pinterest for an image I wanted to use, I then went on to create a colour palette for it using the Adobe Colour Wheel and then finally began playing with what I had. Below you can see the colour palette I created along with my examples of visual contrast.

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I feel like the two examples above were my most successful outcomes in terms of visual contrast. They both focus a lot on contrast in terms of colour palettes and scale with colour vs monochrome and zoomed in vs zoomed out. It was a challenge to be creative with only one image to use, however it was still fun experimenting. Leading on from this I then went on to look at examples of visual contrast in my collection of vogue magazines, as well as online. Below are examples of what I find to be successful and effective visual contrast, that kept me interested and intrigued.

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This for me was a very interesting approach to visual contrast in having non-human vs human as well as a long shot vs close up. This is an advert  for Helmut Lang on the New York’s subway, and I think this would definitely catch the eye of those who are on the go.

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What caught me eye about this example was the contrast of the bright pink text over the monochrome image and text. The shade of pink goes perfectly with the monochrome and isn’t too harsh on the eye, and it also doesn’t take away from the image nor the text. Another great example of effective visual contrast.

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And lastly I couldn’t show examples of visual contrast without putting in an example of Celine’s. Some of their best campaigns are great examples and this is one of my favourites. Here you have a long shot vs a close up, face on vs side profile, bright colours vs neutral, no text vs text and lastly the softness of the dress and the cleanliness of the background vs the messiness of the hair and texture of the skin.

Visual contrast has been one of my favourite elements to my course, and I love finding new and effective outcomes using it.

This week try and look for examples of visual contrast guys, and let me know what your favourites are.

Love always

AHVB X

 

Beauty | July Favourites

I know I’ve said it before but honestly where is the year going? How are we in August? Anyways, I decided to do this blog post on my July favourites because there’s a lot of new products I have tried recently, and a few products I have repurchased that I used to use and am loving all over again.

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Lately my mum has a better and more updated make up collection than me, and so when I was playing around with make up looks one weekend I borrowed a few products from her. I used the Fenty Beauty skin sticks for my contour and my highlight, and I fell inlove. I love products that are creamy and that easily blend, and these are just that. My make up was absolutely flawless, and was just so radiant and natural looking.

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Now everyone knows I love my Nars products, especially my all day luminous weightless foundation, and so when I heard about their new foundation I had to try it. And I can tell you now the Nars natural radiant longwear foundation does not disappoint. I’m still in the shade Syracuse, I’m so glad they stuck to the same shades in all their foundations, and I just am obsessed with it. You all need to try it.

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Can we talk about Tatti Lashes please? They are now my all time favourite strip lashes. I tried 3 different styles – TL3, TL Mitchell and TL4 and I love them all. Their glue is also one of the best glues I have used for strip lashes, they helped the lashes stick so easily and quickly and I have never had to reapply any glue when wearing them. Just to add the packaging is so beautiful, and I just love how much thought and effort has gone into these lashes.

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I went through a phase of trying out concealers this year, I had only ever used nars and so I wanted to try a few others. I bought the tarte shape tape concealer, MAC pro longwear and  prep+prime concealers, and the L.A pro girl concealers. And so for the last couple of months I have been using those, and playing around with them. It wasn’t until I borrowed my sisters nars concealer, when I was getting ready in her room, that I realised that no other concealer will beat it and so I repurchased it. I use the creamy concealer in the shade custard and I just think it’s the perfect shade for my complexion. The concealer itself is so easy to blend and it just leaves me with such a flawless under eye.

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And lastly I’ve gone back to using my Nars luminous moisture cream at night. With all this beautiful sun, I feel like my skin can occasionally dry out and so I just apply this at night to add a little moisture back into my skin and add to my glow.

What were your July favourites?

Love always

AHVB X

Beauty | I Won A Giveaway

Two weeks ago I entered a giveaway that @naomigenes was doing on Instagram, and lucky for me I won it. I was over the moon to win my first ever giveaway, and the bits I won were so lovely. The giveaway included a Coco berry coffee scrub by Bean Body, a Happiness Planner from The Paper Parlour and The Superhero shadow palette from IT Cosmetics, and all in all would total up to £70.

At first when I saw the planner in the photo for the giveaway I assumed it was just a general notepad with empty pages on the inside, but when I received it and actually looked inside, this became my favourite part of the giveaway. The happiness planner is an undated 100-day calendar, it is 100 days of positivity, mindfulness, gratitude, and self-development. The planner includes daily reflections, weekly reflections, inspirations quotes, positivity exercises and positive affirmations. I can’t wait to start using it, it’s one of the best ideas and I would recommend everyone to have one. The Paper Parlour do a large range planners, there’s two more I want to get myself.

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The Coco Berry Coffee scrub is what I was most excited about, I’ve wanted to try it for absolutely ages but I have never got round to ordering it. The scrub is amazing for stretch marks, cellulite and in general just dry and rough skin. The caffeine in the scrub stimulates your blood flow and helps reduce the appearance of cellulite, eczema, stretch marks, age spots, and psoriasis. The Demerara Sugar and Himalayan Salt exfoliate your skin, removing dead skin, acne, whiteheads, blackheads, breakouts & other skin blemishes, whilst the Coconut oil hydrates & moisturise your skin. And lastly the Cocoa & Vitamin E are high in antioxidants which nourish & protect the skin, promoting cell repair & rejuvenation. I am still yet to try it, I’ve been so busy lately and want to save it for one of my pampering evenings so I can really enjoy it and use it properly.

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Lastly the Superhero palette by IT cosmetics is amazing. I’ve never tried anything for IT cosmetics and was very excited to try out a new make up brand. The shadows are very creamy and are smooth on the skin. The palette contains 3 eye foundations, 3 nudes, 3 neutral shades and 3 liners. I will be doing a blog post on the make up looks I create using it.

I will be doing a giveaway of my own very soon, so keep a look out on my Instagram. But for now I hope you’re all having a great start to the week and are enjoying the beautiful weather.

Love always

AHVB X

Beauty | May Favourites

I can’t believe we are in June already, where is the year going?

I have been trying out a few new products this month, and I have also gone back to some old products I used to use and so I thought I would do a post about all the beauty products I am currently loving.

Bobbi Brown Hydrating eye cream

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I have heard incredible things about Bobbi Brown’s skincare range but it is quite expensive. And so for the last few months I have bought one product and month and tried it out. This month I bought their hydrating eye cream as I have no eye creams at all in my skin care drawer, and I can say it does not disappoint. I don’t have bags or dark circles but my eyes can sometimes look tired, and so this really does hydrate under the eye and eliminates the dullness. I use the eye cream every night on top of my moisturiser, and I have used it occasionally before applying my concealer to help prep my under eye.

Chanel chance eau fraiche perfume

With the beautiful hot weather we have had through May, my Chanel perfume has been my go to. I love how fresh and sweet the smell is, I love the bottle and I love how little you need to smell good all day.

Jordana Ticia lipgloss

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I’ve seen a lot of my favourite make up artists using these lipglosses on their clients over the past few months, and so when my boyfriend bought me two for my birthday I was over the moon. I have the glosses in the shade Clueless and Peach please and I haven’t stopped wearing both since I opened them. They’re both very pigmented and true to colour. They aren’t sticky at all, and they smell amazing and look even better on. I will definitely be getting the glosses in more shades when I get paid.

Doll Light highlighter

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I now finally have my own doll light highlighter, after borrowing one of my friends and falling in love with it. This has been a favourite of mine for a while now, and was such a lovely birthday gift from my close friend and such a surprise. It is so pigmented and leaves such a beautiful flawless finish.

Glam Glow super mud treatment

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This is a product I have seen a lot on Instagram and always wanted to try, luckily for me my two bestfriends suprised me with it for my birthday. Since then I have used it twice and already noticed a difference in the texture of my skin. It’s definitely up there with the Rituals face masks that I love, and I’m very excited to see how my skin improves over time from using it.

What were your May beauty favourites? Comment below and tell me all about them.

Love always

AHVB X

Beauty | Skincare Routine

At the beginning of the year, when thinking of all the things I wanted to achieve for 2018, one of my goals was to put together a skin routine and stick to it.

I have a combination skin type, which means my T-zone area is quite oily in comparison to the other areas of my face, which are normal to dry. My skin is also affected massively by my diet, hormones and certain ingredients within products and so I am prone to the occasional spot.

One evening last November, I was watching TV in my bed and my face began to itch. It was very red, quite hot and super inflamed. The next day I woke up and my whole face was one big rash, I had endless amounts of little acne spots and I was so unhappy. Over the following weeks my skin got worse, I lost a lot of confidence and couldn’t find anything to soothe my skin at all. In the end I decided to go to the doctors, we discovered this was the result of a hormonal change, and was given antibiotics to help with my face. Although the acne cleared up, my skin was left very damaged with a lot of dark scarring.

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(Photographs from the first two days after my face was inflamed)

I am very lucky to have the mum and sister I have, who support me and help me with everything. So they read up on different products, and I watched a lot of reviews on YouTube and skincare regimes and together we came up with a list of top products and a new diet plan. I bought and tried a few products from nip+fab, The Ordinary, Bobbi brown and Nars, and began my 2 litres a day water challenge. And after discovering what worked and what didn’t work for my skin, I was able to put together a routine for myself.

Monday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Monday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop

Tuesday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Tuesday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Wednesday evening

  • Cleanse using Garnier Micellar water.
  • Scrub using St Ives Blemish fighting facial scrub.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Wednesday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Thursday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Thursday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Friday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Friday evening

  • Cleanse using Garnier Micellar water.
  • Scrub using St Ives Blemish fighting facial scrub.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Saturday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Saturday evening

  • Cleanse using Garnier Micellar water.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

Sunday morning

  • Cleanse using Garnier Micellar water
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my garnier ultra lift Pro X intensive night cream.

Sunday evening

  • Cleanse using Garnier Micellar water.
  • Exfoliate using The Ordinary Peeling Solution.
  • Freshen up using my Vitamin C skincare gel and Collagen skincare gel by the Simply Beautiful Company into my face.
  • Moisturise using a mix of my Nip+fab Glycolic fix radiance shot, with my Oils of Life intensely revitalising cream by The Body Shop.

After sticking to this routine religiously for the last 3 months these are the results.

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I have noticed such a difference in not only the appearance of my skin, but the texture also. It has become such an important part of my day, and so skincare has become something I’ve grown to really love and appreciate. It’s amazing what a set routine, an improved diet and 2 litres of water a day can do for your skin.  Having a sister who is an incredible beautician and a mum with the most incredible skin, from taking such good care of it, has also really helped me. Especially when I’m feeling lazy or when I’m tired after a long day, they give me the motivation to stick to it.

I love reading about other people’s skincare routines and seeing their journeys, and so I thought I would share mine with you all. And if it helps anyone in any way that will be a bonus.

I hope you all have a great week, thanks again for reading.

Love always

AHVB X