Uni | Coachella – Event

As the British festival scene deteriorates, the interest of festivals abroad is greatly increasing. Over the last two years I have really seen the popularity of Coachella grow, and so I decided to do my research to find out more about the festival and why it is now on everyone’s bucket list. 

I first really took notice of Coachella when Beyoncé was announced the first black woman to ever headline it last year. Before that I had only heard of it’s culture appropriation trend of attendees wearing American Indian headdresses and the festival offering weekend tipi rentals which was found to be very insulting and a way of promoting stereotyping of native cultures. 

But this year Coachella was everywhere, from in-store to online and the advertising even made me want to add it to my 2020 bucket list. A big thing that I noticed was the amount of influencers who had been flown to the festival with brands to promote new products. In an article on WWD I read that ‘Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities as brands see it’. Ryan Detert, chief excutive officer of influential, an artificial intelligence and social data company that connects brands with influencers stated that the majority of festival goers at Cochella are Millennials who aspire to be part of one of “the most Instagrammable, fashion-focused events of the year”.

The festival takes place every year in Indio, California for two weekends at the beginning of summer. Tickets start off $429 for general admission, then go up to $999 for VIP access. The festival is also located in the desert and so when planning to go to Coachella, be sure to have your transport sorted.

“The environment of Coachella is one that has a ripple effect that is truly global,” says HP’s Butler. “It is the festival to be at,” insists Heineken’s Karimi.

From all the articles I have read and all the vlogs I have watched it does come across as though the hype around Coachella is only a reality if you have the money to enjoy it. The festival itself is an incredible experience it seems, and well worth the money you pay for it but all the extras that are advertised and highlighted cannot be experienced by everyone. However Coachella itself wants everyone to feel involved and get a taste in some way of the festival, as I found out in the statement below from a GQ article.

“But if you can’t actually be at Coachella, don’t worry. HP have created a web app from which users around the world can manipulate an interactive wall in their Dreamland lounge, choosing from a range of positive affirmations such as “I am loved” that will pop up and delight those who are actually at the festival. The festival’s influencers can momentarily be influenced by you, from the comfort of your own home. While a festival purist might scoff at the 19-sponsor-strong commercialisation of Coachella, it’s impossible to deny that the strategy is effective. For the next two weekends Coachella will be talked about globally and, thanks to their savvy activations, its sponsors will be too.”

In my research I came to find that Coachella is way more than just your average music festival, and is now a cultural event evolving into a marketing megaphone for brands looking to upscale to a global reach. The target audience is now slowly moving from millennials to Gen Z and so they are pushing for more innovative ways to reach this new audience and bring Coachella to a digital era. I still would love to experience the festival for myself, and maybe one day I will even get to experience it as an online content creator/influencer.

Love always

AHVB X

Uni | The Success Of Nike Ads (Commercial Awareness)

Last year’s Nike advert with Colin Kaepernick was one of the biggest commercials of 2018 in terms of controversy. The NFL player kneeled during the pre-match national anthem in a protest against police brutality and racial inequality within America.

Using Nick as the face of their 30th anniversary advert was a very strong social statement, as well as a big success for the brand. Although Nike was faced with boycott threats, in the world of business bad press is better than no press, and TIME magazine actually reported that sales increased 31% after the ad. 

I started to do my research and found that Wieden + Kennedy, Nike’s advertising agency, are no strangers to controversy and so have been able to construct an emotional branding strategy in order to build customer loyalty. 

I was able to create this timeline of social statements throughout Nike’s advertising history.

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I think Nike are definitely taking the advertising industry by storm, and it’s really refreshing to see a brand use their platform to be rebellious and disruptive but also to educate and inform at the same time. I am excited to see what they do next for upcoming campaigns and what social issues they will discuss further.

What are your thoughts on some of the above adverts?

Love always

AHVB X

Uni | It’s Just The Beginning For Glossier – Space

Glossier is a brand that I first heard about late last year after starting my fashion course, what really fascinated me about the digital beauty brand was it’s retail revelation, and so since then I have always kept up with everything surrounding them.

‘Experience is at the forefront of Glossier’s operations and this strongly appeals to the modern day shopper’ says Bouncepad, and whilst in New York in January I got to see this for myself.  It’s crazy to think that a retail store was on our bucket list whilst in New York, but its true, somewhere in-between The Statue of Liberty and The Empire State Building was Glossier.

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CEO Emily Weiss revealed “We’re not focused on selling you stuff, we don’t have people working on commission. when you’re in such a transactional time – a time of Amazon having engineers working on cross-selling and up-selling and better and better algorithms to get you to buy stuff – its really important to create spaces and experiences that help you feel things’ and this is something Glossier do really well. Personally I really enjoyed the experience, it felt like a cool hang out place somewhere you could go and just spend the whole day with friends. We was in there for a few hours ourselves, taking photos for the gram, trying out products in the wet bar and talking to the lovely ladies who worked there. The staff, who are called ‘offline editors’ are the most approachable and friendly people I’ve ever met, and really made you feel like you were discussing beauty products with your bestie. And it is all these elements that are becoming the three c’s of the digital era: community, conversation and content.

But I didn’t come on here to discuss the New York store, because let’s be honest that’s old Glossier news, I want to discuss their brand new pop-up in Miami and their plans to expand.

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I first saw of the new pop-up on Glossier’s official Instagram page, and what really caught my attention was the collaboration between the brand and multidisciplinary artist and mental health advocate Jacquie Comrie. I was intrigued to know more about the collaboration and how mental health would be incorporated. From my research I have discovered that the store is based around the concept of a mental reset, whilst staying true to the heart and soul of Miami with a ray of pastel colours, tropical arrangements and lots of greenery. The store also has made sure to fit in plenty of mirrors that are emblazoned with Glossier’s logo and self-confidence affirmations such as “You look good” to encourage positive thinking and positive body image.

Glossier are also supporting the community by releasing limited edition Glossier Miami keychains, in which $5 worth of proceeds from each one will be donated to Lambda Legal, who are a legal defence organisations for the LGBTQ community and those with HIV.

I love what Glossier are doing as a brand to be innovative and disruptive, and I think it is really shaking up the beauty industry. They are really bringing back that fun and creative element to the industry that we were slowly starting to lose. I think this really is the beginning for Glossier and I’m excited to see what the future holds.

What innovative beauty brands are you loving atm?

Love always

AHVB X

 

Uni | Mental Health

After spending what seemed to be the longest 9 hours of my life in A&E, it really dawned on me how much of an issue we have in the UK regarding mental health and how common it has become.

The words mental health can be pretty daunting and I know a lot of people immediately think of a crazy person, but mental health simply refers to the health of our emotional, psychological, and social well-being. This ranges from loneliness to phobias, bipolar disorder to anxiety and post natal depression to self-harm. The conversation around mental health is a delicate one but one that should be discussed openly, honestly and regularly. I myself have had my own experience with mental health, I’ve also seen it first hand in close friends and since coming to university I have gone out of my way to do my research and educate myself on everything surrounding this topic.

University has really made me a better person and has opened my eyes to so much. Despite being on a fashion course we are really encouraged to seek knowledge beyond the industry and really develop as young individuals ready to go out and make a difference in the world. Since my charities blog post I have been actively seeking ways in which I can do my part, and with an incredible following on social media along with my up and coming Youtube Channel, I thought what better first step than to spread awareness from the platform I have been given. This blog post is my first step to get the ball rolling.

So starting with signs and symptoms:

  • A change in personality – Not acting themselves or not feeling like their usual self
  • Isolation and withdrawal
  • Difficulty remembering or concentrating
  • Lack of appetite
  • Lack of self-care
  • Tired and drained
  • No self-confidence or self-esteem
  • Lack of sleeping, or sleeping too much

How you can help others and yourself:

  • Regularly check up on family and friends
  • Listen more and allow others to open up
  • Be observant
  • Be understanding
  • Be supportive
  • Go out in nature
  • Keep a journal of your feelings
  • Encourage expression of gratitude
  • Encourage a balanced diet
  • Encourage exercise

 

This year Mental Health Awareness Week will take place from Monday 13 to Sunday 19 May 2019, and the theme for 2019 is Body Image. I feel like this is an important topic to raise awareness of due to the dramatic link between body image and mental health and with the rise of body shaming on social media.

I will be making these mental health posts a regular thing, and I hope this had helped someone out there.

Love always

AHVB X

Uni | My Self-Care Routine

Two years ago now I had my very own experience with anxiety. At first I didn’t know what it was, I just knew I wasn’t feeling myself and I couldn’t put into words how I was feeling or why I was feeling this way. I became very lost, life wasn’t what I expected it and I felt like I didn’t have my life in order for someone who was about to turn 19.

After speaking to my family and doing my research, I started writing my gratitude list. Each morning I would list 10 things that I woke up and immediately felt grateful for, each time listing 10 different things. This is my first and most important self-care ritual and is still something I do to this day. It not only stopped me for reaching my phone first thing every morning, but it also made me realise it wasn’t my life that I didn’t have in order and instead it was my mental health and my way of thinking.

This then lead me onto my next few self-rituals:

  1. Having a morning and evening skincare routine
  2. Drinking 2 litres of water a day
  3. Have a bedtime routine
  4. Having a healthy balanced diet

After repeated writing my gratitude list, I realised there was so much richness in my life that I was taking for granted. My health was one of them, and so I decided to take more care of physical well-being. By doing each of the rituals listed above my mood each day got better, my attitude to life improved and I was able to think more positively. I also had more energy and less headaches which made my days more productive.

From this I was able to move on to improving my intellectual state, which lead to my sixth self care ritual of ‘having a plan’. This ritual includes anything from creating a vision board for the year to a to-do list for the day, it’s all about having a goal or target that you can visually see and physically tick off. This is important for personal growth as well as keeping a positive mindset.

And lastly my final four rituals are made up of social, spiritual and emotional factors. These factors are vital as they nourish our souls and evoke feelings of love, happiness, belonging and acceptance.

  1. Spend time with family with no technology
  2. Make plans with friends
  3. Meditate
  4. Spend time alone

These are my top ten self-care rituals that have really helped me and transformed my life. I also like to follow positive quote accounts on Instagram such as @mindsetofgreatness and @vybesource. And I regularly use Pinterest for inspiration and new ideas.

I know everyone’s experience with anxiety is different, but I know everyone has their days where their vibrations are a little lower than usual, and so if I could help atleast one person with my top ten rituals then that’s something.

I hope you all have an amazing week.

Love always

AHVBX

 

 

Uni | What Can I Do? (Citizenship)

After today’s seminar on charities and brand collaborations with charities, it really got me thinking about what charities I connect with, what charities mean a lot to me, and what I can do to help. And so this evening I went out to create a list of charities that I would like to support in 2019. 

Cancer research UK is a charity that is very close to my heart and is one that I have supported from a very young girl, and so that took top spot on my list. But then after I found that I was stuck, I realised that shockingly I didn’t know of that many charities and the ones I did know of I didn’t connect with personally. And so I started out by listing what type of charities I would like get behind and what issues I feel strongly about. I knew I wanted to get behind an organisation that worked to help period poverty, an organisation that worked to help women who had been victims of sexual violence, an organisation that worked to help refugees and an organisation that worked to help mental health. 

In my research I came across Plan international, My Body Back, Save the Children and CALM. All four charities I felt a genuine connection to and was massively impressed by in terms of their story and their work.

Plan international strive for a just world that advances children’s rights and equality for girls All over the world, girls suffer discrimination in education, health, work and family life. The Sustainable Development Goals cannot be realised without a specific focus on achieving gender equality, and this is what the charity is working hard to change.

My Body Back is a charity that elps women who have experienced sexual violence and rape. They strive to change the perception women have of their bodies after sexual assualt, and help them love their bodies and feel confident again. They run cervical cancer screenings, have a maternity clinic and have also created The Clit List, a list of erotic media for people who would like to explore their sexuality using feminist, non-misogynistic and empowering content, curated with women who have experienced sexual violence in mind.

I came across Save the Children in my research for a charity that worked to help refugees. Save the Children  stand side by side with children in the toughest places to be a child. They do whatever it takes to make sure children survive, get protection when they’re in danger, and have the chance to learn. Although this isn’t a charity that mainly targets refugees, I was really moved by their stories and how much they have done to help so many children in the world already as well as their future plans to make some great changes.

And lastly I came to find CALM – the Campaign Against Living Miserably. Suicide is the single biggest killer of men under 45 in the UK, and the numbers are continuously increasing. Mental health is hard on everyone, but in a society tha has taught boys that talking about your feelings and crying is a sign of weakness, I feel like it is especially tough for men. I want to support this charity in their amazing work to change the culture around gender and mental health.

Through doing my research of these four charities I have discovered ways in which I can help support and volunteer in order to do my part in helping improve the world we live in. I have sent out emails to all four charities and will hopefully be able to work with them over summer and be able to come back with a blog post on how you all can also get involved.

What charities do you connect with? Comment below

Love always

AHVB X