Uni | Check In & Check Out (Creativity)

Check In & Check Out

It’s easy to get caught up in the chaos of everyday,                                                                          To worry about every small thing that seems to get in your way.                                                                                                                       To fuss around the people most important to us and make sure they’re okay.                           But don’t forget to check in on yourself, because there’s no time to delay.

Slow down and take a moment to think about just you.                                                                To think about your emotions and your feelings too.                                                                     Be mindful of what you are eating because it’s a lot more than just food.                              And be careful who your surrounded by because this will affect your mood.                 

Energy is contagious and is everywhere you go,                                                                             So remain on a high vibration and beware of those on a low.                                                  Feel gratitude in your heart and feel blessed to be in the know,                                       Because not many people are in tune with themselves, and are unable to grow. 

Self care is so important, but isn’t openly discussed,                                                                     So I stopped to construct this poem to tell you all it’s a must.                                        Sometimes life gets hectic and it all can get too much,                                                                 But don’t forget about yourself and remember to stay in touch.

written by myself 

 

Uni | PLT Recycled – Trend

April 22nd also known as Earth Day, saw the release of PrettyLittleThing’s first recycled collection, I was really interested to find out more about this collection and what the brand meant by recycled. As I spoke about in a previous blog post, sustainability seems to be a growing trend and so I feel like it’s really important to do your research and to ask questions to find out how genuine and transparent these brands are being.

From my research I discovered that the purpose behind the collection is to rework unwanted pieces and worn out materials, in order to give them a second chance by turning them into new pieces that are staple wardrobe pieces that could get worn over and over again. The brand has also collaborated with reGAIN, a recycling app, so that customers trade in unwanted clothing for discounts off PLT purchases. This collaboration is to help prevent pile up of clothing in landfills throughout the UK and to encourage a positive impact on our planet.

rs_1140x884-190417121658-separates

The collection itself features over 150 wardrobe essentials ranging from joggers to cycling shorts and crop tops to jumpers, and varies in colours including blush, violet, nude, tan and black. I would describe the collection as quite classic/basic, which isn’t in a negative way as it means the pieces are easy to style and can easily be worn over but in different ways. I also like the colour options, as in previous recycled collections you tend to only see shades of green, brown and nude which have become very predictable and in some cases boring. It’s definitely a new fun approach, and will definitely give consumers the opportunity the get creative with their styling.

I think it’s safe to say this a genuine attempt to make a difference and isn’t just another brand jumping on the bandwagon, despite the collaboration with reGAIN being done before by other fast fashion brands such as Misguided and Boohoo. CEO Umar Kamani stated “This is another step in the right direction towards sustainable fashion. We know this isn’t the answer to everything, and our aim is to continue to learn new ways and adapt new methods in which the business as a whole can become more sustainable and responsible in terms of protecting the planet for the future”.

What are your thoughts on the collaboration? What are some of your favourite pieces? Comment below

Love always

AHVB X

Uni | Coachella – Event

As the British festival scene deteriorates, the interest of festivals abroad is greatly increasing. Over the last two years I have really seen the popularity of Coachella grow, and so I decided to do my research to find out more about the festival and why it is now on everyone’s bucket list. 

I first really took notice of Coachella when Beyoncé was announced the first black woman to ever headline it last year. Before that I had only heard of it’s culture appropriation trend of attendees wearing American Indian headdresses and the festival offering weekend tipi rentals which was found to be very insulting and a way of promoting stereotyping of native cultures. 

But this year Coachella was everywhere, from in-store to online and the advertising even made me want to add it to my 2020 bucket list. A big thing that I noticed was the amount of influencers who had been flown to the festival with brands to promote new products. In an article on WWD I read that ‘Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities as brands see it’. Ryan Detert, chief excutive officer of influential, an artificial intelligence and social data company that connects brands with influencers stated that the majority of festival goers at Cochella are Millennials who aspire to be part of one of “the most Instagrammable, fashion-focused events of the year”.

The festival takes place every year in Indio, California for two weekends at the beginning of summer. Tickets start off $429 for general admission, then go up to $999 for VIP access. The festival is also located in the desert and so when planning to go to Coachella, be sure to have your transport sorted.

“The environment of Coachella is one that has a ripple effect that is truly global,” says HP’s Butler. “It is the festival to be at,” insists Heineken’s Karimi.

From all the articles I have read and all the vlogs I have watched it does come across as though the hype around Coachella is only a reality if you have the money to enjoy it. The festival itself is an incredible experience it seems, and well worth the money you pay for it but all the extras that are advertised and highlighted cannot be experienced by everyone. However Coachella itself wants everyone to feel involved and get a taste in some way of the festival, as I found out in the statement below from a GQ article.

“But if you can’t actually be at Coachella, don’t worry. HP have created a web app from which users around the world can manipulate an interactive wall in their Dreamland lounge, choosing from a range of positive affirmations such as “I am loved” that will pop up and delight those who are actually at the festival. The festival’s influencers can momentarily be influenced by you, from the comfort of your own home. While a festival purist might scoff at the 19-sponsor-strong commercialisation of Coachella, it’s impossible to deny that the strategy is effective. For the next two weekends Coachella will be talked about globally and, thanks to their savvy activations, its sponsors will be too.”

In my research I came to find that Coachella is way more than just your average music festival, and is now a cultural event evolving into a marketing megaphone for brands looking to upscale to a global reach. The target audience is now slowly moving from millennials to Gen Z and so they are pushing for more innovative ways to reach this new audience and bring Coachella to a digital era. I still would love to experience the festival for myself, and maybe one day I will even get to experience it as an online content creator/influencer.

Love always

AHVB X

Uni | The Success Of Nike Ads (Commercial Awareness)

Last year’s Nike advert with Colin Kaepernick was one of the biggest commercials of 2018 in terms of controversy. The NFL player kneeled during the pre-match national anthem in a protest against police brutality and racial inequality within America.

Using Nick as the face of their 30th anniversary advert was a very strong social statement, as well as a big success for the brand. Although Nike was faced with boycott threats, in the world of business bad press is better than no press, and TIME magazine actually reported that sales increased 31% after the ad. 

I started to do my research and found that Wieden + Kennedy, Nike’s advertising agency, are no strangers to controversy and so have been able to construct an emotional branding strategy in order to build customer loyalty. 

I was able to create this timeline of social statements throughout Nike’s advertising history.

blog TL.png

 

 

I think Nike are definitely taking the advertising industry by storm, and it’s really refreshing to see a brand use their platform to be rebellious and disruptive but also to educate and inform at the same time. I am excited to see what they do next for upcoming campaigns and what social issues they will discuss further.

What are your thoughts on some of the above adverts?

Love always

AHVB X

Uni | It’s Just The Beginning For Glossier – Space

Glossier is a brand that I first heard about late last year after starting my fashion course, what really fascinated me about the digital beauty brand was it’s retail revelation, and so since then I have always kept up with everything surrounding them.

‘Experience is at the forefront of Glossier’s operations and this strongly appeals to the modern day shopper’ says Bouncepad, and whilst in New York in January I got to see this for myself.  It’s crazy to think that a retail store was on our bucket list whilst in New York, but its true, somewhere in-between The Statue of Liberty and The Empire State Building was Glossier.

5_GlossierFlagship.jpg

CEO Emily Weiss revealed “We’re not focused on selling you stuff, we don’t have people working on commission. when you’re in such a transactional time – a time of Amazon having engineers working on cross-selling and up-selling and better and better algorithms to get you to buy stuff – its really important to create spaces and experiences that help you feel things’ and this is something Glossier do really well. Personally I really enjoyed the experience, it felt like a cool hang out place somewhere you could go and just spend the whole day with friends. We was in there for a few hours ourselves, taking photos for the gram, trying out products in the wet bar and talking to the lovely ladies who worked there. The staff, who are called ‘offline editors’ are the most approachable and friendly people I’ve ever met, and really made you feel like you were discussing beauty products with your bestie. And it is all these elements that are becoming the three c’s of the digital era: community, conversation and content.

But I didn’t come on here to discuss the New York store, because let’s be honest that’s old Glossier news, I want to discuss their brand new pop-up in Miami and their plans to expand.

51429098_2317118018544075_8486775881346318336_o

I first saw of the new pop-up on Glossier’s official Instagram page, and what really caught my attention was the collaboration between the brand and multidisciplinary artist and mental health advocate Jacquie Comrie. I was intrigued to know more about the collaboration and how mental health would be incorporated. From my research I have discovered that the store is based around the concept of a mental reset, whilst staying true to the heart and soul of Miami with a ray of pastel colours, tropical arrangements and lots of greenery. The store also has made sure to fit in plenty of mirrors that are emblazoned with Glossier’s logo and self-confidence affirmations such as “You look good” to encourage positive thinking and positive body image.

Glossier are also supporting the community by releasing limited edition Glossier Miami keychains, in which $5 worth of proceeds from each one will be donated to Lambda Legal, who are a legal defence organisations for the LGBTQ community and those with HIV.

I love what Glossier are doing as a brand to be innovative and disruptive, and I think it is really shaking up the beauty industry. They are really bringing back that fun and creative element to the industry that we were slowly starting to lose. I think this really is the beginning for Glossier and I’m excited to see what the future holds.

What innovative beauty brands are you loving atm?

Love always

AHVB X