Uni | PLT Recycled

April 22nd also known as Earth Day, saw the release of PrettyLittleThing’s first recycled collection, I was really interested to find out more about this collection and what the brand meant by recycled. As I spoke about in a previous blog post, sustainability seems to be a growing trend and so I feel like it’s really important to do your research and to ask questions to find out how genuine and transparent these brands are being.

From my research I discovered that the purpose behind the collection is to rework unwanted pieces and worn out materials, in order to give them a second chance by turning them into new pieces that are staple wardrobe pieces that could get worn over and over again. The brand has also collaborated with reGAIN, a recycling app, so that customers trade in unwanted clothing for discounts off PLT purchases. This collaboration is to help prevent pile up of clothing in landfills throughout the UK and to encourage a positive impact on our planet.

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The collection itself features over 150 wardrobe essentials ranging from joggers to cycling shorts and crop tops to jumpers, and varies in colours including blush, violet, nude, tan and black. I would describe the collection as quite classic/basic, which isn’t in a negative way as it means the pieces are easy to style and can easily be worn over but in different ways. I also like the colour options, as in previous recycled collections you tend to only see shades of green, brown and nude which have become very predictable and in some cases boring. It’s definitely a new fun approach, and will definitely give consumers the opportunity the get creative with their styling.

I think it’s safe to say this a genuine attempt to make a difference and isn’t just another brand jumping on the bandwagon, despite the collaboration with reGAIN being done before by other fast fashion brands such as Misguided and Boohoo. CEO Umar Kamani stated “This is another step in the right direction towards sustainable fashion. We know this isn’t the answer to everything, and our aim is to continue to learn new ways and adapt new methods in which the business as a whole can become more sustainable and responsible in terms of protecting the planet for the future”.

What are your thoughts on the collaboration? What are some of your favourite pieces? Comment below

Love always

AHVB X

Uni | It’s Just The Beginning For Glossier

Glossier is a brand that I first heard about late last year after starting my fashion course, what really fascinated me about the digital beauty brand was it’s retail revelation, and so since then I have always kept up with everything surrounding them.

‘Experience is at the forefront of Glossier’s operations and this strongly appeals to the modern day shopper’ says Bouncepad, and whilst in New York in January I got to see this for myself.  It’s crazy to think that a retail store was on our bucket list whilst in New York, but its true, somewhere in-between The Statue of Liberty and The Empire State Building was Glossier.

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CEO Emily Weiss revealed “We’re not focused on selling you stuff, we don’t have people working on commission. when you’re in such a transactional time – a time of Amazon having engineers working on cross-selling and up-selling and better and better algorithms to get you to buy stuff – its really important to create spaces and experiences that help you feel things’ and this is something Glossier do really well. Personally I really enjoyed the experience, it felt like a cool hang out place somewhere you could go and just spend the whole day with friends. We was in there for a few hours ourselves, taking photos for the gram, trying out products in the wet bar and talking to the lovely ladies who worked there. The staff, who are called ‘offline editors’ are the most approachable and friendly people I’ve ever met, and really made you feel like you were discussing beauty products with your bestie. And it is all these elements that are becoming the three c’s of the digital era: community, conversation and content.

But I didn’t come on here to discuss the New York store, because let’s be honest that’s old Glossier news, I want to discuss their brand new pop-up in Miami and their plans to expand.

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I first saw of the new pop-up on Glossier’s official Instagram page, and what really caught my attention was the collaboration between the brand and multidisciplinary artist and mental health advocate Jacquie Comrie. I was intrigued to know more about the collaboration and how mental health would be incorporated. From my research I have discovered that the store is based around the concept of a mental reset, whilst staying true to the heart and soul of Miami with a ray of pastel colours, tropical arrangements and lots of greenery. The store also has made sure to fit in plenty of mirrors that are emblazoned with Glossier’s logo and self-confidence affirmations such as “You look good” to encourage positive thinking and positive body image.

Glossier are also supporting the community by releasing limited edition Glossier Miami keychains, in which $5 worth of proceeds from each one will be donated to Lambda Legal, who are a legal defence organisations for the LGBTQ community and those with HIV.

I love what Glossier are doing as a brand to be innovative and disruptive, and I think it is really shaking up the beauty industry. They are really bringing back that fun and creative element to the industry that we were slowly starting to lose. I think this really is the beginning for Glossier and I’m excited to see what the future holds.

What innovative beauty brands are you loving atm?

Love always

AHVB X