April 22nd also known as Earth Day, saw the release of PrettyLittleThing’s first recycled collection, I was really interested to find out more about this collection and what the brand meant by recycled. As I spoke about in a previous blog post, sustainability seems to be a growing trend and so I feel like it’s really important to do your research and to ask questions to find out how genuine and transparent these brands are being.
From my research I discovered that the purpose behind the collection is to rework unwanted pieces and worn out materials, in order to give them a second chance by turning them into new pieces that are staple wardrobe pieces that could get worn over and over again. The brand has also collaborated with reGAIN, a recycling app, so that customers trade in unwanted clothing for discounts off PLT purchases. This collaboration is to help prevent pile up of clothing in landfills throughout the UK and to encourage a positive impact on our planet.
The collection itself features over 150 wardrobe essentials ranging from joggers to cycling shorts and crop tops to jumpers, and varies in colours including blush, violet, nude, tan and black. I would describe the collection as quite classic/basic, which isn’t in a negative way as it means the pieces are easy to style and can easily be worn over but in different ways. I also like the colour options, as in previous recycled collections you tend to only see shades of green, brown and nude which have become very predictable and in some cases boring. It’s definitely a new fun approach, and will definitely give consumers the opportunity the get creative with their styling.
I think it’s safe to say this a genuine attempt to make a difference and isn’t just another brand jumping on the bandwagon, despite the collaboration with reGAIN being done before by other fast fashion brands such as Misguided and Boohoo. CEO Umar Kamani stated “This is another step in the right direction towards sustainable fashion. We know this isn’t the answer to everything, and our aim is to continue to learn new ways and adapt new methods in which the business as a whole can become more sustainable and responsible in terms of protecting the planet for the future”.
What are your thoughts on the collaboration? What are some of your favourite pieces? Comment below