After last week’s lecture debate on the model castings of Victoria Secret and their latest statement of not wanting to use plus-size or transgender models, I decided to do a blog post on a brand that I believe promotes and celebrates diversity incredibly. This week’s post is on the model castings of Rihanna’s cosmetic brand and lingerie brand, Fenty Beauty and Savage X Fenty and how they have successfully created a diverse and body positive line up.
Rihanna released the first Fenty beauty advert on the 1st September last year which showcased the most diverse models in terms of race and ethnicity. She was praised for taking the concept of diversity and actually producing an outcome that defined the word, and for me personally I was so happy and excited to see so many models of different shades in a beauty campaign, where you predominantly see white models used. And as a mixed race female, this was such a big moment within the beauty industry for me. So many brands take the word diversity to create a positive brand image that isn’t actually there, and I think this was the first time I actually saw the word used appropriately.
And the celebration of women in all shapes and sizes, races and ethnicities, religions and cultural backgrounds continued in her Savage X Fenty A/W New York Fashion Week show this year. The casting of models included sisters Bella and Gigi Hadid alongside Duckie Thot and Leomie Anderson as well as two pregnant models, one being Slick Woods. Each model looked beautiful, confident and sexy in their own right as everyone woman should feel. I absolutely loved the Garden of Eden setting, I felt like it really brought to life that concept of a natural woman and each woman being different. As well as ideas of a wise woman that is both wild and free.
At the moment Fenty beauty is one of my favourite beauty brands out there. Not only are the products incredible and of amazing quality, but the brand image I support and the messages put out by the brand are ones I agree with.